The Lure of the Loot
Blame the app wars on money -- revenues from mobile apps in the United States alone will exceed $4 billion in the next five years, according to the Yankee Group. This is roughly 10 times the 2009 figure of about $342 million. U.S. consumers alone will download 1 billion apps this year, the Yankee Group estimates. That figure will grow to 6.7 billion in 2013.